Every Saturday night, about 1,000 fans spend five hours at Ohio's longest continuously run family-owned dirt track, and 2.5 million more watch online. Put your name where they're looking.
Our family bought 35 Raceway Park in 1990 and dropped the first green flag in 1991. In 2027 we go green for season 37, still family-owned and still racing every Saturday night.
We're a quarter-mile, bullring-style dirt oval in southern Ohio, right off US 35 between Chillicothe and Washington Court House. Drivers come for the smooth racing surface. Fans come for side-by-side racing up close. Families keep coming back because the night feels like home: blue-collar folks, kids at the fence, and the same faces in the stands every week.
1990The family buys the track
1991First season of racing
2026Season 36 · 2.5M Facebook views
2027Season 37 · your brand here
The bullring: 1/4 mile of southern Ohio clayFrom the archivesFamily night, every night
By the numbers
Real racing. Real reach.
Sept 28, 2025 – Sept 28, 2026. Facebook reach is 100% organic: we spent $0 on ads.
Our crowd is blue-collar and loyal, with real spending power: truck owners, farmers, tradespeople, and parents bringing the next generation of fans. They live and shop between Columbus and the Ohio River.
Gender
63.7% Men36.3% Women
Core ages: prime spending years
35–44Largest group
25–34Second
45–54Third
Source: Meta Business Suite audience data, Sept 2025 – Sept 2026. 99.4% U.S. audience.
Top cities
Chillicothe6.5%
Washington C.H.3.5%
Frankfort3.4%
Columbus2.9%
Greenfield2.4%
Circleville1.4%
Waverly1.3%
Jackson1.1%
Share of Facebook audience by city. Also Grove City and Springfield (0.9% each).
Weekly series & big events
Seven weekly series. Five traveling classes. Big nights all summer.
Saturday nights from spring to fall: seven weekly 35 Raceway Park series, plus touring classes that make a stop at the bullring.
Kids build race cars out of cardboard boxes and race them down the front stretch under the lights, with the grandstand cheering them on. We pair it with a candy scramble and kids' rides on the track, so it's the most family-packed night of the year.
Our biggest open-wheel show. The 2026 Classic brought the OVSCA 410 Winged Sprint Cars and Ohio Valley Legends to the bullring along with our weekly classes, on a special-event night with premium admission.
Every car starts at once, three wide. The first to 100 laps or 90 minutes wins, with no pit stops and no yellow flags. In 2026 it paid $1,000 to win, and the action runs well after dark.
Billboards on the backstretch, banners on the front stretch and the grandstand, named race nights and victory-lane photos. Fans see them all night, and they show up again in every photo and video we post.
Brands visible in photos appear as they were on race night; showing them here doesn't mean they endorse anything.
Package builder
Build your 2027 package. See what it reaches.
Pick the pieces that fit your business. The budget is a starting range, so final pricing is worked out with our promoter. Impressions and CPM are conservative estimates based on last season's numbers, shown as a ±30% range.
$0Build a package
Let's talk
Lock in your 2027 season.
Tell us what you're thinking. Andrew, our track promoter, will get back to you personally with availability and a final quote, usually within a couple of business days.
Billboard and banner spots are limited, and renewing partners get first pick