2027 Partnerships · Season 37 · Saturday Nights

Put your brand
under the lights.

Every Saturday night, about 1,000 fans spend five hours at Ohio's longest continuously run family-owned dirt track, and 2.5 million more watch online. Put your name where they're looking.

2.56Mtotal impressions last season
1,000+fans every race night
$0ad spend · 100% organic reach
Since 1990one family, 37 seasons

Our story

One family. One bullring. 37 seasons.

Our family bought 35 Raceway Park in 1990 and dropped the first green flag in 1991. In 2027 we go green for season 37, still family-owned and still racing every Saturday night.

We're a quarter-mile, bullring-style dirt oval in southern Ohio, right off US 35 between Chillicothe and Washington Court House. Drivers come for the smooth racing surface. Fans come for side-by-side racing up close. Families keep coming back because the night feels like home: blue-collar folks, kids at the fence, and the same faces in the stands every week.

  1. 1990The family buys the track
  2. 1991First season of racing
  3. 2026Season 36 · 2.5M Facebook views
  4. 2027Season 37 · your brand here
Drone view of the quarter-mile 35 Raceway Park dirt oval at sunset, surrounded by farmland
The bullring: 1/4 mile of southern Ohio clay
Vintage photo of stock cars racing in front of the old sign wall at 35 Raceway Park
From the archives
Kids and families on the front stretch at 35 Raceway Park
Family night, every night

By the numbers

Real racing. Real reach.

Sept 28, 2025 – Sept 28, 2026. Facebook reach is 100% organic: we spent $0 on ads.

2,559,650Total impressionsdigital + on-site, Partnership Report method
2,474,085Facebook views▲ 61.5% vs. prior period · $0 ads
322KPeople reachedunique Facebook viewers
15,175Facebook followers+1.5K new this period
20,565YouTube viewsrace videos with sponsor overlays
1,382YouTube subscribers@35Racewaypark
1,000+Fans per race nighta captive, local crowd
5 hrsDwell timegates to checkered flag
5,000On-site impressions / event1,000 fans × 5 hrs, 1 per fan-hour
$0Paid ad spendevery view earned

Who's in the stands

Hard-working families from south-central Ohio.

Our crowd is blue-collar and loyal, with real spending power: truck owners, farmers, tradespeople, and parents bringing the next generation of fans. They live and shop between Columbus and the Ohio River.

Gender

Core ages: prime spending years

  1. 35–44Largest group
  2. 25–34Second
  3. 45–54Third

Source: Meta Business Suite audience data, Sept 2025 – Sept 2026. 99.4% U.S. audience.

Packed grandstand at 35 Raceway Park at sunset

Top cities

  • Chillicothe6.5%
  • Washington C.H.3.5%
  • Frankfort3.4%
  • Columbus2.9%
  • Greenfield2.4%
  • Circleville1.4%
  • Waverly1.3%
  • Jackson1.1%

Share of Facebook audience by city. Also Grove City and Springfield (0.9% each).

Weekly series & big events

Seven weekly series. Five traveling classes. Big nights all summer.

Saturday nights from spring to fall: seven weekly 35 Raceway Park series, plus touring classes that make a stop at the bullring.

Weekly series Class sponsorships available

Traveling classes 2026 visitors

  • OVSCA 410 Winged Sprints
  • Ohio Valley Late Models
  • Ohio Valley Legends
  • 600 Winged Micro Sprints
  • Vintage American Race Cars

Signature events Title & associate sponsorships

Kids racing homemade cardboard box cars down the front stretch under the lights

Junior Fan Night

Junior Fan Box Car Races

Kids build race cars out of cardboard boxes and race them down the front stretch under the lights, with the grandstand cheering them on. We pair it with a candy scramble and kids' rides on the track, so it's the most family-packed night of the year.

  • Families & kids
  • Candy scramble
  • Junior Fan Club
Sponsor a night →
Winged sprint cars racing at 35 Raceway Park

Marquee touring night

Chuck Engel Classic

Our biggest open-wheel show. The 2026 Classic brought the OVSCA 410 Winged Sprint Cars and Ohio Valley Legends to the bullring along with our weekly classes, on a special-event night with premium admission.

  • OVSCA 410 Sprints
  • Premium crowd
  • Title sponsor naming
Sponsor a night →
Enduro cars battling at night during Cornfield Crash for Cash

Fan-favorite enduro

Cornfield Crash for Cash

Every car starts at once, three wide. The first to 100 laps or 90 minutes wins, with no pit stops and no yellow flags. In 2026 it paid $1,000 to win, and the action runs well after dark.

  • $1,000 to win
  • 100 laps / 90 min
  • Packed pits
Sponsor a night →

Other nights you can put your name on:

  • Opening Night
  • Armed Forces & Veterans Night
  • Support the Blue Night
  • Mid-Season Championships
  • Kids Ride Night
  • Season Championship Night
  • Late Model Memorial

Sponsor showcase

Where your brand lives on race night.

Billboards on the backstretch, banners on the front stretch and the grandstand, named race nights and victory-lane photos. Fans see them all night, and they show up again in every photo and video we post.

Brands visible in photos appear as they were on race night; showing them here doesn't mean they endorse anything.

Package builder

Build your 2027 package. See what it reaches.

Pick the pieces that fit your business. The budget is a starting range, so final pricing is worked out with our promoter. Impressions and CPM are conservative estimates based on last season's numbers, shown as a ±30% range.

Let's talk

Lock in your 2027 season.

Tell us what you're thinking. Andrew, our track promoter, will get back to you personally with availability and a final quote, usually within a couple of business days.

  • Billboard and banner spots are limited, and renewing partners get first pick
  • Custom race-night packages for any budget
  • Artwork help available for billboards and banners
Download the 2027 Partnership Report (PDF)
Interested in

Estimates, not guarantees. Prices negotiable.

Goes straight to promoter@35raceway.com. We'll only use your info to follow up about sponsorship.

Contact

Talk to real people. Not a call center.

Track Promoter · Partnerships

Andrew Ellingsworth

740-998-2179 promoter@35raceway.com

Owner

Tony Boetcher

740-998-2179

Find us

35 Raceway Park

3500 Little Creek Rd
Frankfort, OH 45628
Directions →